• The Middle.

    During my United Fresh Produce Industry Leadership Program (#class24 💕), we had an incredibly smart, talented, and beautiful lady guiding us.  Her name was Julie, and she was fabulous.  (Still is!)  She had a very polite and kind way of telling you some honest truths.  She was blunt and funny.  She said a lot of memorable things during our time, but the one that keeps coming to my mind in the midst of this coronavirus pandemic is this: “Get the hell out of middle management as fast as you can.” (Her words exactly.) Middle managers experience compression by those they lead and those who lead them.  It’s a tough place…

  • Semmelweis.

    Have you ever heard of Dr. Ignaz Semmelweis? Neither have most people, so I included a link. No need to follow it though, cause I’m going to tell you about him anyway. 😊 Dr. Semmelweis was a doctor in the mid-1800s. The mortality rate in the maternity clinic where he practiced was 1 in 10.  At the time, conventional medicine called for separate treatment of each symptom.  So rather than treating a fever, a headache, and trouble breathing with one method, they would use three separate methods.  But still, nothing seemed to work.  The women who contracted the disease which came to be known as ‘childbed fever’ died within days. Dr. Semmelweis became obsessed with…

  • Where Food Grows.

    I was talking to a friend awhile back about educating consumers on where their food comes from. Based on what we see online, it seems that consumers have an interest in learning about it. They are vocal about non-GMO, organic, antibiotic-free, free-range, fresh, and local produce. They get up-in-arms any time there is a recall or outbreak. They like farmer’s markets where they can see and meet the farmer. They like U-Pick stands where they can set foot on the farms themselves. It seems there is opportunity to bridge the gap between producers and consumers. But then my friend asked, “But do they really care?” This question has been swirling…

  • Commentary.

    It is so painful to read the comments on posts related to these E. coli outbreaks. People are so quick to point the finger, and they are convinced they are right in their assumption. But you can say that about any topic on any platform. 🙄 The main argument I see online is people blaming farm workers for pooping in the fields. You guys. 🤦🏻‍♀️ If a farm worker has E. coli, he is not going to be pooping in the field. He is going to be in the hospital with all the other victims. E. coli O157:H7 is a very virulent pathogen. We all know that bacteria are very,…