I was talking to a friend awhile back about educating consumers on where their food comes from. Based on what we see online, it seems that consumers have an interest in learning about it. They are vocal about non-GMO, organic, antibiotic-free, free-range, fresh, and local produce. They get up-in-arms any time there is a recall or outbreak. They like farmer’s markets where they can see and meet the farmer. They like U-Pick stands where they can set foot on the farms themselves. It seems there is opportunity to bridge the gap between producers and consumers. But then my friend asked, “But do they really care?” This question has been swirling…