With the rise of social media, personal branding has become a thing. For awhile, I fell into this branding trap. In promoting agriculture, I became “Lacy Litten – Female Farmer.” It was a brand I was happy to have and promote. But I am not a brand, I am a human being who is constantly changing. Maintaining this Female Farmer brand started to become hard. The mold I created for myself began to crack.
But branding is really nothing new. During adolescence, I went through all the phases: country, surfer, punk – you name it. As I look back, I don’t see these phases as “trying them on for size.” I see them as reflections of emotional expression; a girl trying to find her place in the world, being influenced by movies, TV shows, books, friends, trends, environment, society, school, etc. These phases have given me a colorful life, full of perspective.
Branding is what we do; it is how we identify. Woman. Hunter. Homeowner. Mother. Gardener. Leader. Sister. These labels tell people who we are. It is often not intentionally done, but it becomes emphasized and embraced as we fully live these phases of life. As. We. Should.
A lot of life gets lived during each of these branded phases. They are only considered a phase, because a significant period of time can be reduced to a single identifier: college, marriage, career, childhood. None of these phases are defined solely by education, spouse, title, or age. We look at those words and know that knowledge, wisdom, and experience accumulated. Yet, we seem to judge people for making “dramatic” decisions, forgetting that those choices are a result of growth from those phases.
In August 2020, I wrote about undergoing a transformation. In October 2020, I started grad school, which I mastered July 2021. And in June 2021, I wrote about feeling on the precipice of change.
In August 2021, I accepted a new job, and all of the puzzle pieces are starting to come together. It’s been interesting to see and hear people’s reactions to the changes in my life. These changes are a result of years of growth. They are not rash decisions, but slow, meaningful, thoughtful, and instinctual moves forward.
When decisions, such as new careers, get made, there are pieces of us that we must leave behind. That’s the excitement of growth: out with the old and in with the new. Taking the wisdom, knowledge, and experiences gained, and applying them to new opportunities.
I don’t know what this next phase of life fully looks like or what brand will appear on the outside, but I am eager to find out.
