• Branding.

    With the rise of social media, personal branding has become a thing. For awhile, I fell into this branding trap. In promoting agriculture, I became “Lacy Litten – Female Farmer.” It was a brand I was happy to have and promote. But I am not a brand, I am a human being who is constantly changing. Maintaining this Female Farmer brand started to become hard. The mold I created for myself began to crack. But branding is really nothing new. During adolescence, I went through all the phases: country, surfer, punk – you name it. As I look back, I don’t see these phases as “trying them on for size.”…